1004: Selling Luxury Real Estate to the Ultra Rich with Stan Ponte

Stan Ponte started his real estate career as a leasing agent but was never one to shy away from new opportunities. When the opportunity to sell luxury real estate presented itself, he jumped on it. Now, 22 years later, Stan is one of New York City’s most successful luxury specialists, consistently ranking among Manhattan’s top agents by sales volume. He even has an active $79,000,000 five-story penthouse listing! On today’s podcast, Stan shares how he made a name for himself in luxury real estate and what it takes for a new agent to break into the luxury market. Don’t miss it!

• Stan’s start in real estate [1:47]
• How to get into luxury real estate [3:13]
• The story of how Stan almost helped Ed Burns buy an NYC loft [3:44]
• The power of gifting [5:43]
• How Stan got started as a luxury real estate agent [6:52]
• Financial advice for new agents [9:45]
• The trick to making great money in real estate [12:06]
• Stan’s sales stats [15:14]
• What’s unique about New York City’s real estate market [16:45]
• Selling apartments in the aftermath of 9/11 [17:50]
• When to take listings and when to work with buyers [19:23]
• What qualifies as a luxury listing in New York City [20:21]
• Advice on running a real estate business [21:18]
• A tactical way to leverage your SOI for more business [24:36]
• Stan’s opinion on outbound marketing [36:15]
• The key to getting more referrals from other brokers [37:48]
• Stan’s approach to contact communication [40:09]
• One of the craziest luxury listings we’ve ever seen [43:38]
• How to reach out to Stan Ponte [47:46]
• What the NYC real estate market is like right now [48:55]