Buying or selling a second home in ski country can be complex, but it doesn’t have to be. Megan Luther of The Simple Life Colorado aims to make these transactions as easy as possible for her clients. On today’s Real Estate Rockstars, Megan shares what it’s like working with clients remotely, how she gets business from buyers and sellers who live several states away, and why customer service is essential in the second-home niche. Megan also offers some sage advice on joining—or starting—a team.
Listen to the Podcast Here
Watch the Episode Here
Listen to This Podcast and Learn:
- Colorado’s ski town real estate markets [2:48]
- Why Megan got into real estate [3:09]
- Megan’s first year in real estate [4:14]
- What it’s like selling second homes [5:29]
- How to stand out in an oversaturated market [9:13]
- The power of the pivot [12:32]
- Megan’s sales stats and team [15:51]
- Megan’s most successful direct-mail campaign [17:18]
- What Megan learned about hiring team members [19:54]
- How Megan captures and converts buyer leads [26:01]
- Advice on running real estate Google ads [26:52]
- Megan’s most successful social media posts [28:43]
- Tips for getting started as a small-town real estate agent [32:21]
- Real estate market predictions for 2022 [32:56]
- What questions agents should ask before joining a team [38:35]
- Megan’s script for winning second-home clients [40:23]
- Where to learn more about Megan and The Simple Life Colorado [44:27]
About The Author
Aaron Amuchastegui
Aaron has experienced some of life’s lowest lows and highest highs. In the past 10 years, Aaron has started several companies and led them to success. He’s also bought and sold more than 700 homes nationwide. As Aaron says, he’s gone from “being broke to being blessed.” On the Real Estate Rockstars Podcast, he’s hoping to drive others to succeed by sharing guests’ inspiring stories.