Stop failing at FSBOs! On today’s podcast, Realtor Walt Key outlines his strategy for winning business and referrals from FSBOs. In addition to sharing several highly effective scripts, he explains how agents can easily overcome their fear of cold calls with a simple mindset shift. Walt also covers why most agents miss out on repeat business and additional ways to generate real estate leads for free.
Listen to the Podcast Here
Watch the Episode Here
Listen to This Podcast and Learn:
- Walt’s start in real estate [4:58]
- Rebuilding a real estate business in a new market [7:25]
- How quickly you can build and sell a real estate business [11:03]
- Walt’s system for generating free real estate leads [12:23]
- The best way to do business with FSBOs [15:33]
- The two things you need to succeed in real estate [19:49]
- How to create inventory for your buyers with FSBOs [21:09]
- Where 99 percent of agents go wrong when cold calling [26:09]
- A script for winning over FSBOs [25:21]
- How to blow a FSBOs mind in 10 seconds or less [29:40]
- An easy way to overcome your fear of FSBO cold calls [32:52]
- Why agents should never neglect past clients [35:16]
- How to win new clients from small business owners [38:13]
- How to connect with Walt Key [47:33]
About The Author

Aaron Amuchastegui
Aaron has experienced some of life’s lowest lows and highest highs. In the past 10 years, Aaron has started several companies and led them to success. He’s also bought and sold more than 700 homes nationwide. As Aaron says, he’s gone from “being broke to being blessed.” On the Real Estate Rockstars Podcast, he’s hoping to drive others to succeed by sharing guests’ inspiring stories.