1030: Reverse Prospecting: Get Prospects Calling You! – Rudy Kusuma

Hate cold calling? If so, you won’t want to miss today’s podcast with Rudy Kusuma. Rudy runs his real estate business a little different, and he’s seen a lot of success as a result. Instead of spending endless hours cold calling prospects, he developed sophisticated systems and strategies to ensure that eager buyers and sellers are constantly calling him! Hear how they work on this Real Estate Rockstars.

• Rudy Kusuma’s start in real estate [3:40]
• Rudy’s reverse prospecting idea [4:40]
• When Rudy decided to start a team [5:33]
• Leveraging listings for more listings [8:37]
• What to use instead of a “Just Sold” sign [11:05]
• How to leverage listings online [11:58]
• Rudy’s real estate team [13:45]
• The necessity of systems for scale [14:48]
• The problem with today’s lead-generation practices: cost [17:35]
• Rudy’s SEO strategy for low-cost real estate leads [19:10]
• What you need before starting a team [23:09]
• Why the CMA is losing value and a better alternative [27:57]
• How to get more out of your CRM [29:39]
• The end of traditional real estate agents [32:38]
• A potential solution for overworked solo agents [35:41]
• The easiest way to win listings when there’s limited inventory [36:43]
• How to negotiate your own fees when working with buyers [41:00]
• Declining income for real estate agents [44:55]
• The three Ms of marketing [48:45]
• Where to learn more from Rudy Kusuma [54:41]