1041: The Four Noble Truths of Real Estate With Aaron Novello

Aaron Novello joins us on today’s podcast to share “the four noble truths of real estate.” Tune in and find out how these revelations helped take Aaron from 17 to 100 deals per year. Aaron also covers the prospecting schedule and roleplay practices that turned him into a confident salesman, how to identify a seller’s actual objections, and the three rockstars you need on your team if you want to crush it in real estate.

• About Aaron Novello [3:20]
• Aaron’s introduction to real estate [3:56]
• The most valuable resource: attention [8:49]
• The Four Noble Truths of Real Estate [10:33]
• What’s your competitive advantage? [12:05]
• How to increase your revenue in real estate [13:58]
• Aaron’s prospecting schedule [14:44]
• Consumers’ fears about the market [17:17]
• The third noble truth of real estate: listings = leverage [20:02]
• The three decisions a seller needs to make before listing their home [21:35]
• Identifying the real objections at a listing presentation [27:05]
• The real meaning of confidence and how to build it [28:32]
• The best way to become a good salesperson [30:49]
• Aaron’s real estate team [34:50]
• When to start thinking about building a team [37:04]
• Income-producing activities [39:33]
• Aaron’s sales stats [43:45]
• Aaron’s favorite CRM: Follow Up Boss [46:03]
• The three Rockstars you need in a real estate business [47:28]
• Aaron’s coaching business [49:37]