1063: How One Brokerage DOUBLED Its Volume THREE Years in a Row – Ryan Rodenbeck

Spyglass Realty has seen massive growth since it set up shop in Austin, Texas. They’ve doubled their agent count and their sales volume three years in a row. Ryan Rodenbeck, the CEO of Spyglass Realty, joins us today to share how they did it. In addition to hiring and training, Ryan covers his systems for scaling and the tools that helped make it possible. We also discuss what listing agents can do to set their sellers up for success in a shifting real estate market.

• About Spyglass Realty [1:43]
• Why Ryan doesn’t hire part-time agents or new agents [2:27]
• Real estate teams versus brokerages [3:52]
• Core values and culture [5:33]
• Choosing culture over cash [8:08]
• Evaluating potential hires by what they post on social media [11:00]
• The Austin real estate market [13:34]
• Finding the right price point [17:39]
• How to open sellers up to the idea of price reduction [18:27]
• What Ryan learned in the last market shift [24:27]
• Ryan’s favorite real estate technology [27:12]
• One of the most efficient ways to train your real estate agents at scale [31:18]
• An important lesson on hiring and firing [31:49]
• EOS: The operating system for running a business [32:10]
• A great book for real estate business owners [36:54]
• Advice for agents who want to thrive through any market [38:23]
• How to develop strong work ethic in your agents [42:14]
• Ryan’s advice for new real estate agents [44:02]