Last March, Will Penney shared his strategy for getting 500+ 5-star reviews on Zillow. Now, one year later, Will is back to discuss the best source of real estate leads in 2021 – Facebook groups. On today’s show, we talk about major changes with Facebook and why groups are now essential for engagement with past and potential clients. Plus, Will covers the types of content to share on social media and tips for listeners who want to start a real estate group of their own.
Listen to the Podcast Here
Watch the Episode Here
Listen to This Podcast and Learn:
- Will’s sales stats for 2020 [1:50]
- What 2020 was like for Will’s real estate team [3:40]
- Advice for getting offers accepted in 2021 [6:09]
- How to get great reviews on Zillow [10:10]
- Why Will doesn’t ask for Zillow reviews anymore [12:21]
- The BIG Facebook change every Realtor needs to know about [14:26]
- A new way to get business from Facebook [17:04]
- What to post on your Facebook group for great engagement [23:17]
- More ways to start conversations on social media [25:31]
- Where to get content for your Facebook group [31:40]
- What helped Will succeed in 2020 [35:21]
- What 2020 taught Will about relationships [36:38]
- Advice for bringing in more business in 2021 [38:33]
- Will’s final thoughts [40:47]
About The Author
Aaron Amuchastegui
Aaron has experienced some of life’s lowest lows and highest highs. In the past 10 years, Aaron has started several companies and led them to success. He’s also bought and sold more than 700 homes nationwide. As Aaron says, he’s gone from “being broke to being blessed.” On the Real Estate Rockstars Podcast, he’s hoping to drive others to succeed by sharing guests’ inspiring stories.